Product fulfilment is the process of receiving, storing, assembling, and dispatching products on behalf of a brand. It covers the same core logistics as e-commerce fulfilment, but the order profile is different. Instead of a single-unit, direct-to-consumer parcel triggered by an online checkout, product fulfilment handles wholesale cases, multi-component kits, subscription box builds, promotional packs, and retailer-ready cartons.
E-commerce fulfilment is optimised for speed and volume on single-SKU picks. Order fulfilment for B2B and subscription brands is optimised for assembly, in which multiple components are combined into a single finished unit before dispatch. The pick is only part of the job. The kit build, labelling, and retailer-compliant packaging are where the complexity lies.
B2B order fulfilment also operates on a different dispatch cadence. Instead of a steady stream of individual parcels, you’re often dispatching batch runs, monthly subscription drops, or wholesale orders timed to retailer purchase orders. The warehouse needs to handle both assembly and scheduling, which is why a dedicated product fulfilment operation outperforms a general ecommerce fulfilment provider for this kind of work.
Our order fulfilment operation is built around assembly and customisation rather than single-SKU picking. The team handles five core workflows as part of our everyday operation:
Every order fulfilment request follows the same seven-step flow, whether it’s a single retailer carton or a 10,000-unit subscription dispatch.
Inbound stock and components are counted, photographed, and reconciled against your purchase order before being released onto the floor.
Components are placed in assigned locations, with climate and HACCP zones applied where relevant.
Components for each order are picked using pick-to-light with 99.9% accuracy.
Multi-component orders are moved to the assembly station for build, labelling, and the inclusion of inserts.
Assembled units are packed to your specification, including branded cartons, protective materials, and any marketing collateral.
Dispatch happens through your nominated carrier, whether that’s a wholesale freight company, an e-commerce courier, or a direct retailer delivery.
Tracking pushes back to your platform or ERP, with confirmation of dispatch to your customer or retail buyer.
Our product fulfilment services support four main verticals where assembly, kitting, and B2B dispatch are central to the workflow:
Promotional pack assembly, starter kit dispatch, and monthly product drops for brands operating across Australia and New Zealand
Kitting and scheduling flexibility built for the cadence direct sales brands need at scale.
Monthly boxes built at volumes ranging from 500 to 50,000 units, with seasonal variants, tier-specific contents, and custom inserts
Our assembly team works to your build spec and dispatches on your nominated date each month.
Campaign-specific and influencer kits assembled to marketing spec and dispatched on a release date
Components received and held in advance so the build happens on time without last-minute pressure.
Pallet-out and carton-out picking for retailer-compliant wholesale orders with ASN documentation, GTIN barcoding, and shelf-ready labelling
Multi-destination wholesale dispatch for brands supplying a single retail chain or distributing across multiple accounts nationally.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Trustindex verifies that the original source of the review is Google.
Tell us your SKU count, order profile, and assembly requirements. Our team will come back within 48 hours with a tailored quote for order fulfilment, built around your operation, and a walk-through of how we’d run your account.
Whether you’re launching a new subscription box, scaling a wholesale program, or moving your kitting operation out of a facility that’s hit capacity, we’ve seen your situation before, and we know how to transition it smoothly.
E-commerce fulfilment is built around single-unit direct-to-consumer orders triggered by an online checkout. Order fulfilment and product fulfilment cover the broader universe of wholesale, B2B, subscription, and promotional orders that involve assembly, kitting, or retailer-compliant packaging.
Pricing is built from storage, component picking, assembly or kitting labour, and freight. Subscription box pricing is usually quoted per completed box. Kitting and wholesale pricing scale with the complexity of the build rather than a flat per-order fee. Most of our product fulfilment clients spend between $4,000 and $25,000 a month, depending on volume and assembly complexity. Our team will build a tailored quote against your specific workflow.